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Professional bull riders (PBR) : expanding the brand through product line extensions / Jeff Cohu.
- Format:
- Book
- Author/Creator:
- Cohu, Jeff, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Product lines--Case studies.
- Product lines.
- Sports administration--Case studies.
- Sports administration.
- Bull riding--Case studies.
- Bull riding.
- Product management--Case studies.
- Product management.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2026.
- Summary:
- This express case focuses on the addition of a new product line in the Professional Bull Riders, Inc. (PBR) business model. This case illustrates the expansion of a professional sports league through new product line development and asks students to evaluate the value created by this strategy. In addition, students are encouraged to evaluate growth strategies and analyze the risks and opportunities in brand management executed through product line extensions.
- Notes:
- Description based on XML content.
- ISBN:
- 979-83-488-5274-0
- OCLC:
- 1569208966
- Publisher Number:
- T301104
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