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Parle Agro : assessing the brand portfolio strategy / Dhananjay Bapat.
- Format:
- Book
- Author/Creator:
- Bapat, Dhananjay, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Branding (Marketing)--Case studies.
- Branding (Marketing).
- Portfolio management--Case studies.
- Portfolio management.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2026.
- Summary:
- The case discusses the brand portfolio strategy adopted by Parle Agro. The company is a dominant player in the fruit juice and sparkling juice category, with brands such as Frooti, Frooti Fizz, Appy, and Appy Fizz. The company launched the Smoodh brand in the dairy beverage category in 2021. The case discusses brand portfolio strategy and asks students to assess how the company should manage its brand portfolio, and to evaluate the company's branding strategy while launching Smoodh.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-3631-X
- 9781071936313
- OCLC:
- 1569209082
- Publisher Number:
- T298349
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