Coral wine : underwater winery and experiential marketing in Croatia / Jashim Uddin Ahmed, Amreen Talukdar, Khandoker Asef Safa Kabir Upal, Asma Ahmed, and Farzana H. Anika.

Format:

Book

Author/Creator:

Ahmed, Jashim Uddin, author.

Talukdar, Amreen, author.

Upal, Khandoker Asef Safa Kabir, author.

Ahmed, Asma, author.

Anika, Farzana H., author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Business planning--Caser studies--Case studies.

Business planning.

Wine and wine making--Economic aspects--Croatia--Case studies.

Wine and wine making.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2026.

Summary:

Coral Wine, which was introduced in 2017 in Croatia, capitalizes on the evolving tourist perspective on alcohol, driving growth in the wine industry. Leveraging the allure of wine-tasting, Coral Wine seizes a unique opportunity to cultivate enduring connections with its clientele. Their commitment to the art of wine-tasting and product presentation ensures that customers have memorable experiences. Although some European wine producers contribute to the community of wine making, Coral Wine stands out for offering wine connoisseurs a taste of a luxurious lifestyle, establishing itself as a premium brand with a carefully curated selection of wines and an enticing tasting experience. Students will be asked to: (1) assess winemaking craftsmanship to a new depth underwater; (2) discuss the growth and market expansion of Coral Wine; (3) analyze the competitiveness of the business; (4) analyze the sensory experience of wine-tasting; and (5) assess the experiential marketing concept in an underwater winery context.

Notes:

Description based on XML content.

ISBN:

1-0719-8963-4

9781071989630

OCLC:

1569209076

Publisher Number:

T294620