Spotify's strategic tune : AI as the next move / Farhan Mutaqin, Ben Marder, Sunghan Ryu.

Format:

Book

Author/Creator:

Mutaqin, Farhan, author.

Marder, Ben, author.

Ryu, Sunghan, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Spotify (Firm)--Case studies.

Spotify (Firm).

Music and technology--Case studies.

Music and technology.

Artificial intelligence--Case studies.

Artificial intelligence.

Streaming audio--Case studies.

Streaming audio.

Corporate culture--Case studies.

Corporate culture.

Physical Description:

1 online resource.

Other Title:

Artificial intelligence as the next move

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2026.

Summary:

With approximately one-third of global music-streaming subscriptions, Spotify has pivoted to generative, conversational curation. AI Playlist, rolled out to more than 40 markets in April 2025, converts any natural-language prompt or emoji string into a bespoke mix that can be iteratively refined, while AI DJ layers a synthesized host that reacts in real time to skips, likes, and voice requests. Together with the decade-old, viral year-end recap Spotify Wrapped, these features deepen user engagement, strengthen lock-in, and amplify brand reach.Competing services are racing to match this generative shift. Amazon Music's Maestro (beta April 2024) provides prompt-based playlisting alongside its hybrid human-voiced DJ Mode. Google's YouTube Music launched Ask Music on Android in September 2024 and on iOS in March 2025, streaming endless stations seeded by free-text queries. Apple Music, true to its privacy-first, design-led culture, unveiled Apple Intelligence features such as AutoMix (local, on-device transitions) and Lyrics Translation and Pronunciation for multilingual karaoke. This case also surfaces an emerging ethical frontier: fully or partially AI-generated acts such as Velvet Sundown and NPC blur authorship, consent, and authenticity, pressuring platforms to label synthetic content and update rights frameworks. By examining Spotify's early-mover deployment alongside these varied corporate cultures and the legal-ethical dilemmas of AI music, students are invited to craft SWOT- and TOWS-based strategies that balance innovation, user delight, and responsible stewardship in the next era of audio streaming.

Notes:

Description based on XML content.

ISBN:

979-83-488-4731-9

OCLC:

1569208777

Publisher Number:

T300559