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Fertex : from online fertilizer shop to industry-transforming platform / Donghong Li, Tao Jiang, Yuxuan Zhao, Zhuge Yang, Jingcheng (Tony) He.
- Format:
- Book
- Author/Creator:
- Li, Donghong, active 2024, author.
- Jiang, Tao, active 2024, author.
- Zhao, Yuxuan, active 2024, author.
- Yang, Zhuge, author.
- He, Jingcheng (Tony), author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Business planning--Case studies.
- Business planning.
- Fertilizer industry--China--Case studies.
- Fertilizer industry.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : Tsinghua University School of Economics and Management, 2024.
- Summary:
- Sinofert Holdings Ltd. (Sinofert) established a new business unit in August 2018 to pilot online fertilizer trading, responding to the company's sluggish growth and increasing digitization trends. Fertex, launched as a new initiative by the Chinese fertilizer giant, initially saw promising beginnings, encountered setbacks, and eventually spun off from its parent company to evolve into an industry platform connecting various stakeholders to collectively serve hundreds of thousands of clients. Over 4 years, Fertex navigated numerous trials and errors related to business strategy, talent management, corporate governance, and daily operations. Although these efforts initially led to success, the platform faced challenges from competing industry players and technology companies. How would Fertex maintain its competitive edge and enhance its focus amid growing competition?
- Notes:
- Description based on XML content.
- ISBN:
- 979-83-488-3305-3
- OCLC:
- 1569208780
- Publisher Number:
- T299174
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