Rupeek Fintech : monetising gold, the smart way / Arvind Sahay, Varuna M. Joshi, Renisha Chainani, Sudheesh Nambiath.

Format:

Book

Author/Creator:

Sahay, Arvind, author.

Joshi, Varuna M., author.

Chainani, Renisha, author.

Nambiath, Sudheesh, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Strategic planning--Case studies.

Strategic planning.

Fintech--Case studies.

Fintech.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Indian Institute of Management, Ahmedabad, 2022.

Summary:

The case "Rupeek Fintech Pvt. Ltd.: Scaling a Digital Gold Loan Platform" focuses on the company's efforts to revolutionize the traditional gold loan market through an asset-light, technology-driven model. Founded in 2015 by Sumit Maniyar, Rupeek aimed to offer affordable and private gold loan services by reducing physical infrastructure costs and ensuring transaction confidentiality. Despite its rapid growth and strong valuation, the company faced key challenges such as customer identification, operational scalability, capital constraints, and talent acquisition. As Rupeek planned expansion into 50+ cities, it needed to balance interest rate management, maintain profitability with smaller ticket sizes, and navigate competition from emerging fintech players like Ruptok. The case explores strategic decisions around differential pricing, market segmentation, and sustaining growth in India's evolving fintech lending landscape.

Notes:

Description based on XML content.

ISBN:

979-83-488-5437-9

OCLC:

1569208974

Publisher Number:

T301261