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Navigating success in animal healthcare : Super Power Pharmaceuticals Ltd / Tanzin Khan, Rahma Akhter, Tamanna Ahmed, Tafriha Neha, Fardin Alam Omee, and Husna Syeed Joti.
- Format:
- Book
- Author/Creator:
- Khan, Tanzin, author.
- Akhter, Rahma, author.
- Ahmed, Tamanna, author.
- Neha, Tafriha, author.
- Omee, Fardin Alam, author.
- Joti, Husna Syeed, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Business planning--Case studies.
- Business planning.
- Marketing--Case studies.
- Marketing.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2026.
- Summary:
- Super Power Pharmaceuticals Ltd. (SPPL), a medium-sized veterinary medicine company founded in 2008, has a long-earned reputation based on its products' quality, reliability, and affordability. It offers its veterinary medicines over 77 subdistricts of Bangladesh. The company has worked hard for years to earn the trust of veterinary professionals and livestock farmers. However, as the veterinary medicine market matures, competition intensifies, and resource-rich pharma giants control the distribution network, many mid-sized companies like SPPL have faced threats to their survival. Amid these issues, SPPL struggles to maintain its current market position, although it is increasingly complex to sustain its brand recognition and loyal customers. The company's newly appointed brand and strategy director, Ms. Fariha Akther, is faced with the dilemma of making a decision that will be a turning point for the company. Amidst this uncertainty, Fariha must either launch an innovative medicine and find a new market niche, or invest in a unique marketing campaign to beat the current competition. Thus, the case invites its audience to investigate the strategic dilemma facing a mid-sized growing company in a resource-constrained environment. The readers can assess how a small- to medium-sized company can navigate the pressure of the industry, maintain the customers' trust, and sustain itself in a market dominated by influential players.
- Notes:
- Description based on XML content.
- ISBN:
- 979-83-488-4638-1
- OCLC:
- 1569208998
- Publisher Number:
- T300468
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