From waste to taste : the Ugly Company's strategic innovation in dried fruits / Ahanaf Akif and Quazi Tafsirul Islam.

Format:

Book

Author/Creator:

Akif, Ahanaf, author.

Islam, Quazi Tafsirul, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Business planning--Case studies.

Business planning.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2026.

Summary:

The case discusses the foundation and business model of The Ugly Company and its strategic operation in the dried fruits industry. It focuses on the company's innovative approach to upcycling imperfectly shaped fruits. Founded in 2018 by Ben Moore, The Ugly Company leverages the concepts of sustainability, focuses on food waste reduction, and ensures preservative-free dried fruits for consumers. The company has positioned its operations efficiently by appealing to a responsible consumer and those who prefer a healthy lifestyle. These decisions have facilitated its expansion into major retail outlets, enhancing its market reach and competitive edge. However, the company faces supply chain volatility and high operational costs as climate change becomes a concern. Students will be asked to evaluate these strategic decisions and their impacts. Students will apply strategic management, sustainability, and competitive analysis concepts to propose solutions. This case enhances their theoretical understanding of business strategies and practices in the real world.

Notes:

Description based on XML content.

ISBN:

1-0719-0261-X

9781071902615

OCLC:

1569209188

Publisher Number:

T297880