1 option
Barefoot Ski Ranch : navigating crisis waters, a case study in brand management amidst tragedy / Robert McDermand, Jason Reese, and Kathleen Burgener.
- Format:
- Book
- Author/Creator:
- McDermand, Robert, author.
- Reese, Jason, active 2024, author.
- Burgener, Kathleen, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Product management--Case studies.
- Product management.
- Safety regulations--Case studies.
- Safety regulations.
- Crisis management--Case studies.
- Crisis management.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : Human Kinetics, Inc., 2024.
- Summary:
- The Barefoot Ski Ranch Surf Resort case study offers a valuable lesson in brand management during a crisis situation within the inland surf industry. Aimed at undergraduate or graduate students in sports management, sports law, or sports business programs, this case combines a hypothetical depiction of an authentic situation that underscores the repercussions following the tragic death of surfer Fabrizio Stabile from an amoeba infection acquired at the resort. It delves into the subsequent lawsuit by the Stabile family, which accused the resort of inadequate filtration systems, evidence cover-up, and obstructing the discovery process. These allegations compounded the resort's existing challenges, including damage to its brand reputation and the looming threat of heightened industry regulation. This case underscores the critical need for effective brand management during a crisis, and the imperative for surf facilities to prioritize public safety, and uphold high care standards in water facility operations. It also emphasizes the far-reaching impact of crises on the industry and the necessity for facilities to be prepared to address unforeseen challenges in a responsible and transparent manner. Ultimately, it raises important questions about the responsibility of such parks to ensure guest safety and the potential consequences for those that fail to do so.
- Notes:
- Description based on XML content.
- ISBN:
- 979-83-488-5273-3
- OCLC:
- 1569208800
- Publisher Number:
- T301095
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.