Spare some change? : Taco Bell and the theory of planned behavior / Brandon Miller.

Format:

Book

Author/Creator:

Miller, Brandon, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Organizational behavior--Case studies.

Organizational behavior.

Nonprofit organizations--Case studies.

Nonprofit organizations.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2026.

Summary:

This case explores the strategies and benefits for nonprofits and businesses of using a rounding donation strategy. The rounding donation strategy has become popular within restaurants, grocery stores, coffee shops, and other locations as a way to accept smaller donations in higher quantities. Instead of asking for an extra dollar or two, the rounding strategy asks if customers would like to round their total to the next dollar and donate the difference between their original and new totals. One nonprofit that has exemplified the benefits of the strategy is the Taco Bell Foundation. Their use of a rounding donation strategy has become a marketing dream and donations have doubled. Through this case, students will learn the importance of the Theory of Planned Behavior and how it relates to the rounding donation strategy.

Notes:

Description based on XML content.

ISBN:

1-0718-9448-X

9781071894484

OCLC:

1569208982

Publisher Number:

T295360