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Strategic communication in a crisis : responding to a storm of parents' concerns / Brandon Miller.
- Format:
- Book
- Author/Creator:
- Miller, Brandon, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Business communication--Case studies.
- Business communication.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2026.
- Summary:
- This business case explores the complexities and importance of applying strategic communication when presenting information to stakeholders. The case follows the fictional story of Jennie, who serves as the communications director of a high school that recently experienced a minor tornado while students were at the school. The case includes her decision process behind sending an official email to parents and using transparent and appropriate messaging to respond to backlash. Students will be asked to convey how to properly develop and implement a strategic communications plan that addresses stakeholder concerns while upholding the prestige of an organization.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-1894-X
- 9781071918944
- OCLC:
- 1569208532
- Publisher Number:
- T298101
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