Alex Mahon : driving change at the UK's channel 4 and beyond / Richard Jolly, Charlotte Snyder, and Natalie Vazzano Kaddatz.

Format:

Book

Author/Creator:

Jolly, Richard, active 2025, author.

Snyder, Charlotte, author.

Kaddatz, Natalie Vazzano, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Channel Four (Great Britain)--Case studies.

Channel Four (Great Britain).

Leadership--Case studies.

Leadership.

Public television--Great Britain--Case studies.

Public television.

Physical Description:

1 online resource : illustrations.

Other Title:

Driving change at the United Kingdom's channel four and beyond

Place of Publication:

London : Kellogg School of Management, 2025.

Summary:

This case focuses on the leadership of Alex Mahon, CEO of British public service television broadcaster Channel 4. Mahon took the helm at Channel 4 in 2017, disrupting the traditional broadcasting business model as she tackled streaming services and sparked a digital revolution. In addition, she led the largest organizational structure change in the broadcaster's history to promote a more diverse and inclusive staff and culture. When the COVID-19 pandemic struck, Mahon adopted an innovative approach to commissioning programming that led to record-breaking revenue. She managed complex external stakeholders and successfully defended the channel against threats of government privatization that might have jeopardized its mission to champion unheard voices. Mahon also closed the gender pay gap, created an education and training program targeting young people from disadvantaged socioeconomic backgrounds, and developed groundbreaking women's health policies that myriad companies worldwide have adopted. Both Mahon and the channel she ran shared an aversion to conformity, a commitment to inclusion, and a passion for driving social change on screen through the broadcaster's commissioning decisions and off-screen through organizational structure and culture.

Notes:

Description based on XML content.

ISBN:

979-83-488-5308-2

OCLC:

1569208862

Publisher Number:

T301142