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Sweetened condensed milk : from war ration to global staple / Katrina Gulliver.
- Format:
- Book
- Author/Creator:
- Gulliver, Katrina, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Milk trade--Management--Case studies.
- Milk trade.
- Condensed milk--History--Case studies.
- Condensed milk.
- Product management--Case studies.
- Product management.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2026.
- Summary:
- Sweetened condensed milk was developed as an industrial product to fill the need for dairy products in remote areas. Prior to refrigeration, a canned and shelf-stable option for dairy was essential for many consumers. The product is easily portable and calorie dense as a food option, which furthers its benefits. Since its invention in the middle of the 19th century, sweetened condensed milk has achieved widespread adoption and garnered significant global sales. This case study considers the marketing of the product since its creation in order to reach new customers.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-2124-X
- 9781071921241
- OCLC:
- 1569208619
- Publisher Number:
- T298148
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