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Direct-to-consumer streaming, live sports, and the future of consumer entertainment / Cody Havard.
- Format:
- Book
- Author/Creator:
- Havard, Cody, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Business planning--Case studies.
- Business planning.
- Streaming video--Case studies.
- Streaming video.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2026.
- Summary:
- This case study focuses on the competition among direct-to-consumer streaming services over the last five years. With the growth of streaming, companies find themselves in a very competitive market vying for consumer attention and loyalty. After reading a brief history of streaming and considering its uses by five major brands, students are put in a consulting role. They must pick one major streaming platform and provide advice regarding cost-sharing and content strategy to put the chosen service in a position for positive growth and sustainability into the future of consumer entertainment.
- Notes:
- Description based on XML content.
- ISBN:
- 979-83-488-5367-9
- OCLC:
- 1569208882
- Publisher Number:
- T301193
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