AI in action : Lessons from 50 companies / Nour Wehbe.

Format:

Book

Author/Creator:

Wehbe, Nour, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Artificial intelligence--Case studies.

Artificial intelligence.

Technological innovations--Case studies.

Technological innovations.

Physical Description:

1 online resource.

Other Title:

Artificial intelligence in action : lessons from fifty companies

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2026.

Summary:

This case study allows students to explore the impact of artificial intelligence (AI) on organizational performance and decision-making. As AI development accelerates across sectors, most companies now face the dual challenge of implementing these technologies effectively and capturing measurable value. Through a multidimensional analysis, the case investigates where and how AI is being applied-specifically in marketing, finance, operations, and customer service-and how performance indicators such as return on investment (ROI), decision-making effectiveness, productivity gain, and customer satisfaction vary based on adoption levels and organizational context. The study aims to equip students with a comprehensive understanding of the key drivers and challenges involved in successful AI integration. It emphasizes that while higher AI adoption rates are generally associated with improved outcomes, the real enablers of success lie in internal factors such as employee support, leadership commitment, data quality, and digital maturity.

Notes:

Description based on XML content.

ISBN:

979-83-488-3646-7

OCLC:

1569208788

Publisher Number:

T299707