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Dubai chocolate : A global phenomenon without trying / Gerhard Apfelthaler and Stefano Pelle.
- Format:
- Book
- Author/Creator:
- Apfelthaler, Gerhard, author.
- Pelle, Stefano, 1964- author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Business planning--Case studies.
- Business planning.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2026.
- Summary:
- What began as a pregnancy craving turned into a global sensation when Fix Dessert Chocolatier's Dubai Chocolate bar, an outer shell of chocolate filled with pistachio cream and Middle Eastern knafeh, went viral on TikTok. The handcrafted bar quickly gained cult status around the world, prompting multinational brands like Aldi, Lindt, or Trader Joe's to release their own mass-market versions. As demand surged and legal disputes followed, founder Sarah Hamouda faces the challenge of scaling her business while remaining authentic and navigating international expansion.
- Notes:
- Description based on XML content.
- ISBN:
- 979-83-488-5256-6
- OCLC:
- 1569208678
- Publisher Number:
- T301076
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