Diaspora-driven success : how two Chinese entrepreneurs leverage guanxi in the Colombia-China trade / Thiri Lynn, Maria Ivanova-Gongne, and Ilia Gugenishvili.

Format:

Book

Author/Creator:

Lynn, Thiri, author.

Ivanova-Gongne, Maria, 1985- author.

Gugenishvili, Ilia, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Entrepreneurship--Case studies.

Entrepreneurship.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2026.

Summary:

This case examines how two highly educated Chinese entrepreneurs, Wang and Ye, leverage diaspora marketing, guanxi (a concept rooted in reciprocal loyalty, mutual obligation, and social capital), and government support to facilitate cross-border trade between Colombia and China. Drawing on their academic backgrounds and institutional endorsements, they successfully export Colombian coffee to Chengdu, China, while simultaneously introducing the Mixue Ice Cream & Tea brand into Colombia. Their experience highlights how formal education, diaspora status, and governmental endorsements enable entrepreneurs to overcome cultural, linguistic, and regulatory hurdles. The case concludes by presenting unresolved business dilemmas and inviting readers to analyze the role of educated immigrants in international entrepreneurship.

Notes:

Description based on XML content.

ISBN:

979-83-488-4746-3

OCLC:

1569208831

Publisher Number:

T300591