Bergen House : taking mead to the modern craft brewery / Minjae Lee, Talon Bergwn, and Andy Borchers.

Format:

Book

Author/Creator:

Lee, Minjae, author.

Bergen, Talon, author.

Borchers, Andy, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Business planning--Case studies.

Business planning.

Home brewing--Case studies.

Home brewing.

Mead--Case studies.

Mead.

Entrepreneurship--Case studies.

Entrepreneurship.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Society for Case Research, 2024.

Summary:

In 2020, Talon Bergen transitioned from a homebrewing hobbyist to a dedicated entrepreneur in the craft beverage industry. Seeking to differentiate himself in a saturated craft beer market, he focused on mead, one of the world's oldest drinks. As the sole mead brewery in his local market, Talon recognized significant growth potential for his business. However, he faced a critical decision: how to effectively expand. Should he scale up his distribution to achieve a national presence similar to Sam Adams in beer or Tito's in vodka? Alternatively, should he supply his mead to other breweries, open additional brewery locations, or refine his existing business model?

Notes:

Description based on XML content.

ISBN:

979-83-488-3360-2

OCLC:

1569208443

Publisher Number:

T299227