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Taxi driver Mo's 'where next?' career dilemma / Justin O'Brien.
- Format:
- Book
- Author/Creator:
- O'Brien, Justin, active 2026, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Entrepreneurship--Case studies.
- Entrepreneurship.
- New business enterprises--Case studies.
- New business enterprises.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2026.
- Summary:
- This case study focuses on the entrepreneurial aspirations of Mo, a charismatic and hard-working taxi driver with a young family, and his conversation with Professor Jay, a marketing expert and loyal customer. Mo is looking to transition from his demanding daily driving schedule (6 a.m.-9 p.m.) into a more lucrative and manageable business model. Students will use their creativity and innovation skills to assess Mo's situation, identifying key market segments and pain/gain points, and then creating a business model summary. Students are then invited to recommend whether Mo should create his own taxi business, aware of the risks and rewards this decision may entail.
- Notes:
- Description based on XML content.
- ISBN:
- 979-83-488-3106-6
- OCLC:
- 1569209043
- Publisher Number:
- T298984
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