MNE CSR-Strategies at BoP-Markets : poverty alleviation through micro-franchise / Sabine Jentjens, Tracey Dodd, Karen Delchet-Cochet.

Format:

Book

Author/Creator:

Bacouël-Jentjens, Sabine, author.

Dodd, Tracey, author.

Delchet-Cochet, Karen, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Social responsibility of business--Case studies.

Social responsibility of business.

Microfinance--Case studies.

Microfinance.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : NeilsonJournals Publishing, 2024.

Summary:

Amidst increasing pressures for enhanced Corporate Social Responsibility (CSR) and the saturation of developed markets, multinational corporations (MNCs) are increasingly turning their attention to Bottom of the Pyramid (BoP) markets as viable business opportunities. This paper explores how MNC subsidiaries strategically adopt and implement CSR initiatives aimed at poverty alleviation in BoP markets. Through a case study of a Unilever subsidiary-micro-franchise-model in Indonesia, we investigate the management of CSR and situate this concept within the framework of voluntary corporate actions and explore MNCs operations in BoP contexts of international business.

Notes:

Description based on XML content.

ISBN:

979-83-488-5431-7

OCLC:

1569208581

Publisher Number:

T301255