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Reynolds and Smith Real Estate : crafting new vision and mission statements / Bruce Alan Walters.
- Format:
- Book
- Author/Creator:
- Walters, Bruce A., 1961- author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Mission statements--Case studies.
- Mission statements.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2026.
- Summary:
- Reynolds and Smith (R&S) Real Estate has traditionally been successful primarily through cultivating personal relationships and repeat business. The U.S. real estate industry is changing dramatically even as the original founders and agents have tended to resist the adoption of tools and practices needed in the current environment. The heirs apparent believe that changes are in order. The original mission statement of the firm has not been revised, and the founders never created a vision statement. The aim of this case exercise is to formulate a vision statement as well as a revised mission statement for R&S using guidelines for best practices.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-8762-3
- 9781071987629
- OCLC:
- 1569208999
- Publisher Number:
- T294362
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