Marketing a junior B hockey team after the Major-Junior Ontario Hockey League relocates a team to your city : the case of the Valley Brook Barons / Craig Hyatt, Chris Chard, Nicholas Burton.

Format:

Book

Author/Creator:

Hyatt, Craig, author.

Chard, Chris, author.

Burton, Nicholas, active 2024, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Sports administration--Case studies.

Sports administration.

Marketing--Case studies.

Marketing.

Physical Description:

1 online resource.

Place of Publication:

London : Human Kinetics, Inc., 2024.

Summary:

After a major-junior hockey team relocates to their city, the well-established Junior B Valley Brook Barons hockey team's attendance dropped 30% to only 350 fans per game, leading to a financial loss for the season. For the team to break even again, their Business Manager believes they need to restore their per-game attendance back to 500 fans. Consequently, she wants to implement a new marketing plan before the next season begins. She recognizes the opportunity of targeting their current and potential new market segments. Despite the urgency, the team's owner will only budget $5,000 to implement a new marketing plan. Students are required to conduct a strengths, weaknesses, opportunities, and threats analysis, segment the market, analyze the five Ps of the marketing mix, pick one or more target markets, and develop marketing tactics that can be implemented on a very tight budget.

Notes:

Description based on XML content.

ISBN:

979-83-488-5192-7

OCLC:

1569208618

Publisher Number:

T300985