Quicktron : innovation and global expansion of an AMR company / JP. van der Gaast., Di Sun, Fei Ni, Yujie Wang.

Format:

Book

Author/Creator:

Gaast, J. P. van der, author.

Sun, Di, 1949- author.

Ni, Fei, author.

Wang, Yujie (Professor of automation), author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Corporations--Growth--Case studies.

Corporations.

Globalization--Case studies.

Globalization.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : School of Management,Fudan University, 2023.

Summary:

Quicktron, a Chinese autonomous mobile robotics company for warehouse automation, was founded in 2014 and currently has over 500 employees worldwide. In 2020, Yang Wei, CEO of Quicktron, proposed a new company mission of "100, 1,000, 10,000, and 100,000". With this mission, Quicktron aims to achieve annual revenue of 10 billion yuan, to serve 1,000 business partners, to empower 10,000 clients, and to sell 100,000 units in the next five years. However, market competition is increasingly intensive as the number of market players continues to grow. Furthermore, the mobile robots provided by each vendor are seen to be more and more homogeneous for the end-users. This results in declining profit margins for manufacturers. Growing in a market with huge potential and strong competition, what are the strategies and corresponding actions that can be taken to achieve the goal in the next five years?

Notes:

Description based on XML content.

ISBN:

979-83-488-4787-6

OCLC:

1569208915

Publisher Number:

T300641