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Miss Belgium : how beauty privilege wreaks havoc on workplace diversity, equity, and inclusion / Kevin Sevag Kertechian, Vincent Calvez, Jean-Louis Bertrand.

Sage Business Cases 2026 Annual Collection Available online

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Format:
Book
Author/Creator:
Kertechian, Kevin Sevag, author.
Calvez, Vincent, author.
Bertrand, Jean-Louis, author.
Series:
SAGE business cases.
SAGE business cases
Language:
English
Subjects (All):
Diversity in the workplace--Case studies.
Diversity in the workplace.
Feminine beauty (Aesthetics)--Case studies.
Feminine beauty (Aesthetics).
Physical Description:
1 online resource.
Place of Publication:
London : SAGE Publications: SAGE Business Cases Originals, 2026.
Summary:
This case study examines the recruitment process for an office supervisory role at the European headquarters in Brussels of a well-known U.S. clothing brand, renowned for its specialization in high-quality apparel. With Mieke, a respected supervisor, nearing retirement, three candidates are shortlisted: Corene, Geertje, and Annika. Despite Annika being the most qualified and meeting all criteria, her past as a crowned Miss Belgian sparks tensions, with biases surfacing among team members. Female colleagues subtly question her reliability and discretion, viewing her through the lens of stereotypes often associated with her previous role. These biases shift the focus from Annika's merit to subjective judgments rooted in societal prejudices, ultimately undermining the company's diversity, equity, and inclusion (DEI) values. To address the division, Karl, the department head, proposes promoting Tina, Mieke's long-time collaborator, to the supervisory role while the new hire replaces Tina. In the end, Annika receives no support, and Geertje is unanimously selected. This case underscores how unconscious bias, particularly related to gendered stereotypes about appearance and competence, can challenge DEI principles in workplace decision-making.
Notes:
Description based on XML content.
ISBN:
979-83-488-3140-0
OCLC:
1569208845
Publisher Number:
T299066

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