Strategic implementation of responsible sports betting marketing : the case of VictoryWager / Brandon Mastromartino, Henry Wear.

Format:

Book

Author/Creator:

Mastromartino, Brandon, author.

Wear, Henry, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Marketing--Moral and ethical aspects--Case studies.

Marketing.

Sports betting--Case studies.

Sports betting.

Physical Description:

1 online resource.

Place of Publication:

London : Human Kinetics, Inc., 2025.

Summary:

VictoryWager, a well-established online sports betting platform, is undergoing a strategic shift to align its marketing practices with the American Gaming Association's Responsible Marketing Code for Sports Wagering. This case study explores the challenges and opportunities that VictoryWager faces as it transitions from aggressive marketing tactics to a more ethical and responsible approach. Under the guidance of Jamie Reynolds, a senior consultant from BetSmart, VictoryWager seeks to develop and implement a comprehensive responsible marketing strategy that promotes responsible gambling, ensures compliance with regulatory standards, and maintains competitive advantage. The case provides a detailed analysis of the key principles of responsible marketing, the ethical considerations involved, and the long-term benefits of adhering to industry guidelines. Through this case, students will engage in critical thinking and strategic decision-making, exploring how companies in the sports betting industry can balance effective marketing with ethical obligations to create sustainable business practices.

Notes:

Description based on XML content.

ISBN:

979-83-488-5198-9

OCLC:

1569208491

Publisher Number:

T300962