Ecar technology : making strategic choices for autonomous delivery vehicles / Shengming Liu, Yujie Wang, Ke Ren, Luojia Li.

Format:

Book

Author/Creator:

Liu, Shengming, author.

Wang, Yujie (Professor of automation), author.

Ren, Ke, active 2025, author.

Li, Luojia, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Strategic planning--Case studies.

Strategic planning.

Automobile industry and trade--Management--Case studies.

Automobile industry and trade.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : School of Management, Fudan University, 2025.

Summary:

Ecar Technology (Ecar), a Chinese startup founded in 2018, focuses on by-wire chassis technologies and services for Level-4 (L4) autonomous driving. The company has become a supplier for several mainstream autonomous logistics vehicle operators in China. In addition to offering integrated by-wire chassis solutions, Ecar provides end-to-end "turnkey" services, including vehicle design, structural design, mold manufacturing, vehicle assembly, and sensor calibration. With the surge in demand for "contactless delivery," Ecar planned to expand its production lines. However, there were internal concerns about whether the company should increase its investment in production lines, as every penny counts for a startup. Amid differing opinions within the company, founder and Chief Executive Officer (CEO) Liang Shu and Chief Technology Officer (CTO) Junbo Bai ultimately decided to increase production capacity and accelerate manufacturing. Starting from 2023, the team had continuously increased investments in production lines, with the latest intelligent manufacturing plant planned to be in operation by 2025. By 2024, Ecar had reached its sixth year of operation. Shu set the strategic goal to build an ecosystem centered on Ecar. However, a question arose: How exactly should this goal be achieved? Or, in other words, which area of business development should take priority to achieve this strategic goal?

Notes:

Description based on XML content.

ISBN:

979-83-488-5070-8

OCLC:

1569208993

Publisher Number:

T300868