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The return dilemma : innovative solutions for reducing product returns in the digital retail landscape / Rolando Valladares Valdivieso.
- Format:
- Book
- Author/Creator:
- Valdivieso, Rolando Valladares, active 2026, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Business planning--Case studies.
- Business planning.
- Consumer satisfaction--Peru--Case studies.
- Consumer satisfaction.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2026.
- Summary:
- In the rapidly evolving landscape of e-commerce, innovative problem-solving is critical for sustaining competitive advantage. This case study explores the challenges faced by Bananitas, an online marketplace in Peru, particularly the high rate of product returns that threatens customer satisfaction and operational efficiency. By applying the Quality Function Deployment (QFD) methodology, this case illustrates how businesses can translate customer feedback into actionable strategies that enhance product offerings and streamline processes. Through a collaborative approach, students will engage in team-based problem-solving to identify key factors influencing returns and propose innovative solutions that align with customer expectations.
- Notes:
- Description based on XML content.
- ISBN:
- 979-83-488-1083-2
- OCLC:
- 1569209026
- Publisher Number:
- T298700
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