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Bridging cultural divides by improving communication / Julianne Hutchinson.
- Format:
- Book
- Author/Creator:
- Hutchinson, Julianne, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Intercultural communication--Case studies.
- Intercultural communication.
- International business enterprises--Case studies.
- International business enterprises.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2026.
- Summary:
- Worldwide Naturals, Inc. (WNI), a global (fictional) company operating in 50 countries with more than 100,000 employees, faces significant communication challenges due to its diverse workforce. The company struggles with language barriers, cultural differences, virtual team coordination across time zones, and technology issues, leading to misunderstandings, reduced productivity, and inefficient operations. Amira Saidi, the director of communications at WNI, is tasked with addressing these communication issues to improve collaboration and productivity as the company begins a new product launch. This case study explores the complexities of global communication in multinational corporations, examining various theories and approaches to help students understand the challenges of cross-cultural communication, virtual team management, and the role of technology in facilitating effective global business. Students will be asked to analyze the communication challenges faced by WNI and propose practical solutions based on the empirical research and communication theories presented. They will evaluate the effectiveness of different strategies, such as implementing language training, fostering cultural awareness, adopting advanced communication technologies, and optimizing virtual team coordination. Additionally, students will apply these concepts to develop communication plans that address WNI's specific needs, to ensure long-term improvements in global collaboration and productivity.
- Notes:
- Description based on XML content.
- ISBN:
- 979-83-488-3409-8
- OCLC:
- 1569208873
- Publisher Number:
- T299266
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