Suki Tea : the evolving distribution strategy of a start-up business / Emma Beacom.

Format:

Book

Author/Creator:

Beacom, Emma, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Physical distribution of goods--Management--Case studies.

Physical distribution of goods.

New business enterprises--Case studies.

New business enterprises.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2026.

Summary:

This case discusses the evolving distribution strategy of a start-up business and encourages students to consider how businesses make strategic decisions related to the distribution of their product as the business grows, and how brand value can be developed and maintained. The company highlighted in the case is Suki Tea, a loose-leaf tea company, which began as a start-up in Belfast, Northern Ireland, in 2005. Suki Tea was first sold at a local market in Belfast and is now retailed globally through various channels. Students will be asked to consider factors which may have influenced Suki Tea's distribution channel selection, and to reflect on how Suki Tea have developed their brand and value proposition and maintained brand consistency. This case provides a real-life example of how a start-up company can grow, and how elements of the marketing mix such as distribution strategy may evolve as the business develops.

Notes:

Description based on XML content.

ISBN:

1-0719-8939-1

9781071989395

OCLC:

1569209047

Publisher Number:

T294613