Channel Distribution Analysis: : Exploring Distribution Channels in the Hospitality Industry / Matthias Eggenschwiler.

Format:

Book

Author/Creator:

Eggenschwiler, Matthias, author.

Language:

English

Subjects (All):

Marketing channels.

Physical Description:

1 online resource

Other Title:

Channel Distribution Analysis

Place of Publication:

[Place of publication not identified] : SAGE Publications, Inc., 2024.

Summary:

In this Data Challenge, students are presented with booking information from a Portuguese hotel chain Iberian Charm that has two properties: a resort hotel and a city hotel. The information includes 2 years' worth of data for every booking, including canceled bookings. This Challenge focuses on the distribution channel where the bookings were made. Students will be asked to develop data-driven recommendations for hotel management's sales strategy for incentivizing customers who previously booked through travel agents and tour operators to book possible future stays on the direct sales channels. With that in mind, students shall help the hotel chain Iberian Charm to build long-term customer relationships.Students should be familiar with different statistical methods, including techniques like chi-squared tests, logistic regression, and ANOVA. It is important for students to understand and be able to apply these methods to analyze categorical data, model relationships between variables, and compare means across groups. Alternatively, these methods can be taught using practical examples or real-world data sets to enhance the learning experience.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-0719-5918-2

9781071959183

OCLC:

1463992643