Competitive Analysis: : Investigating the International Gourmet Meal Subscription Market in India / Caroline Glackin.

Format:

Book

Author/Creator:

Glackin, Caroline, author.

Language:

English

Subjects (All):

Marketing research.

Physical Description:

1 online resource

Other Title:

Competitive Analysis

Place of Publication:

[Place of publication not identified] : SAGE Publications, Inc., 2024.

Summary:

This Competitive Analysis Data Challenge provides an opportunity for students to support nascent entrepreneurs as they consider a path forward in the international gourmet food market in India. They assess competition, use customer research data, and determine competitive advantages for the entrepreneurs, and make recommendations on a path forward for Global Gourmet and its founders. Students are presented with an initial set of industry and market data, competitor profiles, and market research on their target market from customer discovery interviews. Using industry and market data and consumer research, they are asked to create a competitive analysis table with six priority competitive factors based on the consumer data, assign weights according to the data, and rate Global Gourmet and three competitors for each factor. Given this information, students must determine and present their areas of competitive advantage and value propositions, as well as a path forward. Students are then asked to present their optimum choices and recommendations.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-0719-6602-2

9781071966020

OCLC:

1463995797