Competitive Strength Assessment: : Studying Black Swan International Airport's Strengths to Inform Business Decisions / Saurabh Bhattacharya, Arpita Agnihotri.

Format:

Book

Author/Creator:

Bhattacharya, Saurabh, author.

Agnihotri, Arpita, author.

Language:

English

Subjects (All):

Decision making--Mathematical models.

Decision making.

Physical Description:

1 online resource

Other Title:

Competitive Strength Assessment

Place of Publication:

Los Angeles, CA : SAGE Publications, Inc., 2024.

Summary:

Liam Thompson, CEO of Japan's Black Swan International Airport (BSIA), is trying to assess the airport's competitive strengths and weaknesses compared to other airports in Asian countries. For this, Thompson identifies critical success factors in the airport industry and then determines the relative importance of these factors. Next, he ranks the focal airport and its competitors based on critical success factors' criteria. Thompson ranks different airports to assess BSIA's effectiveness compared to competitors. Finally, Thompson can assess overall competitiveness and areas of improvement for BSIA. This Data Decisions Challenge takes students through arithmetic operations, ranking of attributes, and matrix multiplications to assess overall competitiveness and areas of improvement for BSIA in the airline industry. Students should understand basic arithmetic operations like addition and multiplication, ranking, and matrix multiplication. They can undertake the calculations using simple arithmetic operators or functions in Microsoft Excel, including the MMULT function for matrix multiplication.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-0719-6680-4

9781071966808

OCLC:

1465660303