Competitor Analysis: : Generating Forecasts and Projections to Determine a Low-Cost Airline's New Base / Justin O'Brien, Thomas Wainwright.

Format:

Book

Author/Creator:

O'Brien, Justin, author.

Wainwright, Thomas, author.

Language:

English

Subjects (All):

Decision making--Data processing.

Decision making.

Physical Description:

1 online resource

Other Title:

Competitor Analysis

Place of Publication:

[Place of publication not identified] : SAGE Publications, Inc., 2024.

Summary:

In this fictional scenario, recent graduate Jay has just taken up their first role in the tiny business planning department at PengAir, a Geneva-based low-cost airline that is seeking to identify where its next European hub should be located. Vic has orally briefed Jay on creating an initial market attractiveness analysis, presented using a visual spidergram. Pivoting, following some new market intelligence, the follow-on brief requires Jay to provide a route cluster profitability analysis comparison and route selection recommendation.This intermediate level demand location analysis is designed for both postgraduate and undergraduate students studying international business, marketing, and travel and tourism modules. This data challenge requires students, taking the role of Jay, to identify, understand, collate, manipulate, analyze, and present two stings of data, using Excel. This realistic challenge aims to illustrate how dynamic business decision making is more than just manipulating numbers and finding a single "right" answer.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-0719-6600-6

9781071966006

OCLC:

1463988991