Corporate Social Responsibility and Public Relations: : Weaving a New Strategy Following a Reputational Crisis in a Clothing Manufacturer / Aleksandra Kania.

Format:

Book

Author/Creator:

Kania, Aleksandra, author.

Language:

English

Subjects (All):

Social responsibility of business.

Public relations.

Physical Description:

1 online resource

Other Title:

Corporate Social Responsibility and Public Relations

Place of Publication:

[Place of publication not identified] : SAGE Publications, Inc., 2024.

Summary:

In this Data Challenge, students play the role of independent consultants hired to recommend a corporate social responsibility (CSR) strategy in time of a reputational crisis for MinSim, a Polish apparel producer. They are presented with background information about MinSim and its production process in Bangladesh. The information also includes consumer behavior data, sales reports, and financial statements.As a first step, students prepare a CSR strategy for MinSim, after a tragedy in one of their subcontracted production sites, based on the attached documents. They recommend next steps the company should take to survive the consumer backlash. Then they are asked to assess their decisions and compare them with the actual choices that the described company made until the beginning of 2019. Afterward, given new data, students reformulate their previous CSR strategy and recommend their next strategic decisions the MinSim cofounders should take.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-0719-6105-5

9781071961056

OCLC:

1463988691