Market Share Analysis : The Influence of Price and Promotion in the American Garage Door Opener Market / Dave Bussiere.

Format:

Book

Author/Creator:

Bussiere, Dave, author.

Language:

English

Subjects (All):

Business planning.

Business planning--Social aspects.

Physical Description:

1 online resource

Other Title:

Market Share Analysis

Place of Publication:

[Place of publication not identified] : SAGE Publications, Inc, 2024.

Summary:

This Data Challenge includes monthly data about the garage door opener industry. The dataset presents data from three leading companies in the industry, though additional companies play a strong role in the industry. This product generally has national pricing, seasonal sales, and regional sales differences. While the data is fictitious, it is realistic. It will allow students to gain insight on the factors that influence sales and market share in an oligopolistic market. The Data Challenge includes seven years of monthly sales, pricing, and promotional data. The student can evaluate trends, seasonal factors, and the impact of pricing and promotion on sales and market share. It also allows students to look at the question of why a given company is more successful within a given product category. This Data Challenge is appropriate for undergraduate students who have completed an introductory course in marketing and an introductory course in statistics.This Data Challenge provides data for the following market analysis: This Data Challenge also focuses on using data for marketing decision-making. This Data Challenge is not focused on statistics. It focuses on using data to understand the sales and market share impact of marketing pricing and promotional decisions. Students should have prior experience with descriptive statistics and regression analysis.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-0719-6681-2

9781071966815

OCLC:

1463998752