Marketing Plan and Budget : Planning a Marketing Strategy for a Small Furniture Retailer / Hamid Abbassi.

Format:

Book

Author/Creator:

Abbassi, Hamid, author.

Language:

English

Subjects (All):

Marketing--Management.

Marketing.

Small business--Management.

Small business.

Physical Description:

1 online resource

Other Title:

Marketing Plan and Budget

Place of Publication:

[Place of publication not identified] : SAGE Publications, Inc, 2024.

Summary:

This Marketing Plan and Budget Data Challenge immerses students in the dynamic world of marketing strategy and budgeting. Focusing on JR Furniture (JRF), a local furniture retailer aiming to expand its online sales, this challenge provides graduate students and upper-division undergraduates with an opportunity to apply their knowledge and skills in developing a marketing plan and allocating a budget effectively.The challenge consists of multiple assignments that guide students through different marketing scenarios, budget allocations, and evaluation criteria. Students will evaluate the feasibility and effectiveness of various marketing tactics such as website improvement, search engine optimization, social media presence, influencer marketing, CRM systems, and customer loyalty programs.Throughout the challenge, students will sharpen their analytical, critical thinking, and decision-making skills. By working through real-world marketing challenges, students will develop a practical understanding of marketing planning and budgeting, while also gaining insights into the importance of data-driven decision-making.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-0719-7156-5

9781071971567

OCLC:

1463984613