Marketing Return on Investment Analysis : Adding Seasoning to Stale Salty Snack Sales / Michael Levin.

Format:

Book

Author/Creator:

Levin, Michael, author.

Language:

English

Subjects (All):

Investment analysis.

Investment analysis--Accounting.

Physical Description:

1 online resource

Other Title:

Marketing Return on Investment Analysis

Place of Publication:

[Place of publication not identified] : SAGE Publications, Inc, 2024.

Summary:

In this data challenge, students will work with a dataset from a salty snack category. The data incorporates various brands from multiple locations and store types along with types of sales promotion along with the amount associated with each type of sales promotion activity. The data covers two years organized by week. Students should perform descriptive analysis while using Excel; alternatively, statistical software can be used instead. Pivot tables allow the students to simultaneously explore the relationship between two variables. Junior- and Senior-level students should be able to calculate financial ratios and differences while exploring simultaneous relationships between two variables. All students should be able to provide a managerial recommendation regarding the promotion activity among different potato chip brands.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-0719-6066-0

9781071960660

OCLC:

1463982258