Corporate Diversification: : A Wrestling Company Grapples With Ways to Remain Profitable Amidst Increasing Competition / Aditya Simha.

Format:

Book

Author/Creator:

Simha, Aditya, author.

Language:

English

Subjects (All):

Strategic planning--Methodology.

Strategic planning.

Physical Description:

1 online resource

Other Title:

Corporate Diversification

Place of Publication:

[Place of publication not identified] : SAGE Publications, Inc., 2024.

Summary:

Corporate diversification consists of related and unrelated diversification and is one of the most useful and oft-used strategies that a company employs. In related diversification, a company basically adds a new product or service to its already existing portfolio. In this Data Challenge, students will read about a fictional account of the leader of a professional wrestling company who is suddenly faced with a situation that compels him to decide to use a corporate-related diversification strategy for his company. He is initially presented with viewership statistics for five independent wrestling companies, which he could potentially purchase, in order to benefit his primary company. Students will use data tables to help choose which of the five companies would be a good strategic acquisition and which would not. The fictional leader then obtains more information, which leads him to consider an unrelated diversification strategy. This new information pertains to a governmental decision that has the potential to completely disrupt and unravel current plans, thus necessitating an unrelated diversification strategic decision. Students will learn about direct and indirect diversification through this Data Challenge, and instructors of strategic management, organizational behavior, and communication may find it useful to use in their own courses. Students can understand the data in this exercise with simple statistics and without the need for any statistical software package.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-0719-6115-2

9781071961155

OCLC:

1463998149