Market Analysis and Sizing : Analyzing Competitors and Trends in the Organic Honey Market / Abbassi Hosseini.

Format:

Book

Author/Creator:

Hosseini, Abbassi, author.

Language:

English

Subjects (All):

Marketing research.

Strategic planning.

Physical Description:

1 online resource

Other Title:

Market Analysis and Sizing

Place of Publication:

[Place of publication not identified] : SAGE Publications, Inc, 2024.

Summary:

The Market Analysis and Sizing Data Challenge revolves around conducting an analysis of the honey market in North Carolina and estimating the market size for organic honey. Undergraduate and graduate students will utilize survey data on honey consumption habits and preferences, examine competition data, and identify market trends to make data-driven decisions. Through individual and group analysis, students will explore various marketing tactics and evaluate their feasibility and support from the data. The challenge aims to enhance students' skills in data analysis, market research, and strategic planning. By completing this challenge, students will develop their ability to perform data cleaning and exploration, estimate market size, analyze consumer preferences, and make evidence-based recommendations. The challenge fosters critical thinking, teamwork, and effective communication of market insights derived from the data analysis.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-0719-7157-3

9781071971574

OCLC:

1463999607