Business Model Canvas - Visualizing an EdTech Simulation Company's Business Model to Aid in Customer Discovery / Caroline Glackin.

Format:

Book

Author/Creator:

Glackin, Caroline, author.

Language:

English

Subjects (All):

Educational technology.

Cibles (Marketing).

Physical Description:

1 online resource

Place of Publication:

[Place of publication not identified] : SAGE Publications, Inc., 2024.

Summary:

The Business Model Canvas (BMC) Data Challenge provides an opportunity for students to support an established serial entrepreneur as they consider a path forward in the educational technology (EdTech) market. They consider the existing firm, its products, potential target customers, partners, and value propositions; use market data; create a new BMC for the entrepreneur; and make recommendations for customer discovery. Students are presented with an initial set of company, industry, and market data as well as an initial BMC. Using these data, they are asked to create a more complete and comprehensive BMC. Given this information, students must determine and present their recommendations for customer discovery tests. They are then asked to present their optimum choices and recommendations.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-0719-7167-0

9781071971673

OCLC:

1463978577