Marketing Module Overview / Brian A. Vander Schee.

Format:

Book

Author/Creator:

Vander Schee, Brian A., author.

Language:

English

Subjects (All):

Marketing.

Physical Description:

1 online resource

Place of Publication:

Los Angeles, CA : Sage Publications Inc, 2024.

Summary:

Marketing draws content and principles from the social sciences, including psychology, sociology, anthropology, and economics. The marketing discipline has focused on understanding human behavior and the forces that influence buyer decision making for decades. More recent advancements in business highlight the need to adopt data-driven decision making. Marketing is at the forefront in this process! Therefore, students need an appreciation for, and a working knowledge of, data analysis to be prepared for a career in marketing. The SAGE Business Data Decisions project addresses this need by teaching students how to manipulate, interpret, and communicate findings from data that are important in strategic marketing decision making. Completing the Data Challenges in the marketing module will help students to further prepare for managing situations they will encounter in their professional life. As a result, being career-ready greatly enhances the value of the data decisions learning process.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071974667

OCLC:

1465660890