Industry and Market: : Assessing Opportunities in the Plant-Based Meat Industry / Matthias Eggenschwiler.

Format:

Book

Author/Creator:

Eggenschwiler, Matthias, author.

Language:

English

Subjects (All):

Industrial management.

Physical Description:

1 online resource

Other Title:

Industry and Market

Place of Publication:

[Place of publication not identified] : SAGE Publications, Inc., 2024.

Summary:

This Data Challenge invites undergraduate and graduate students to delve into ThisIsNotMeat, an innovative plant-based meat startup on a mission to revolutionize the meat industry. Through this Data Challenge, students will explore the nuances of market trends, consumer preferences, and strategic opportunities in the plant-based meat industry and engage in hands-on analytical exercises. By leveraging various data sources and employing analytical methods such as basic descriptive statistics; trend analysis; strengths, weaknesses, opportunities, and threats (SWOT) analysis; and cluster analysis, students will develop a comprehensive understanding of the industry landscape. With the help of insights gathered from these analyses, students will craft a data-driven strategy for ThisIsNotMeat aimed at fostering growth and sustainability in this burgeoning sector. This Data Challenge presents a unique opportunity for students to apply theoretical concepts to real-world scenarios, practicing their analytical skills and strategic thinking in the process. To complete the Data Challenge, students should possess skills in data analysis, including calculating growth rates and visualizing sales data. Additionally, they should be able to draft customer segment descriptions and conduct SWOT analyses.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-0719-7456-4

9781071974568

OCLC:

1463975083