Expansion Through Globalization: : Planning the International Expansion of a Recreational Equipment Company with Market Analysis / Wendy Ritz.

Format:

Book

Author/Creator:

Ritz, Wendy, author.

Language:

English

Subjects (All):

International business enterprises.

Physical Description:

1 online resource

Other Title:

Expansion Through Globalization

Place of Publication:

[Place of publication not identified] : SAGE Publications, Inc., 2024.

Summary:

This Data Challenge focuses on an entrepreneurial venture seeking to internationalize and its need for a written market assessment of each potential country under consideration. The undergraduate student consulting team constructs a PowerPoint presentation with audio (video optional) for review by the executive board and student peers to assess the presentations with respect to which realistically achieves the company's strategic goals within the shortest amount of time. Governments, regulations, and legal systems within countries influence a company's decision on whether to internationalize. However, these factors are outside of the scope of this Data Challenge.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-0719-7441-6

9781071974414

OCLC:

1463997089