Service Operations Management : Balancing Reputation and Profit When a Hotel Adopts an Overbooking Strategy / Hubert Setzler.

Format:

Book

Author/Creator:

Setzler, Hubert, author.

Language:

English

Subjects (All):

Hotel management.

Industrial management--Data processing.

Industrial management.

Physical Description:

1 online resource

Other Title:

Service Operations Management

Place of Publication:

[Place of publication not identified] : SAGE Publications, Inc, 2024.

Summary:

In this scenario, students are presented with hotel occupancy rates from 2022 for a resort in a moderate traffic vacation destination. One dataset will include occupancy rate over time, cancelations, and no shows. Another set will include costs which include the costs to relocate (walking cost), marginal cost of unuse, price, and margins. They are required to analyze the data and, through the yield management concept of overbooking, determine a viable and profit maximizing overbooking strategy. Students identify this strategy by reviewing the different costs along with the probabilities of cancelation and no shows. Finally, they will identify whether this strategy focuses more on the hotel reputation or profit maximization side or is evenly balanced.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-0719-7451-3

9781071974513

OCLC:

1463989431