Customer Discovery: : Identifying Customers for a New Start-Up in London's Bike Maintenance Scene / William Lanham-New.

Format:

Book

Author/Creator:

Lanham-New, William, author.

Language:

English

Subjects (All):

Customer relations--Management--Data processing.

Customer relations.

Physical Description:

1 online resource

Other Title:

Customer Discovery

Place of Publication:

Los Angeles, CA : SAGE Publications, Inc., 2024.

Summary:

Set in 2023, this Data Challenge explores the case of Cages and Mechs, a start-up in London. Siblings Tom and Isobel are the founders, and together they want to set up a bicycle support service for gig economy workers in London. This Challenge demonstrates the Customer Discovery process and engages undergraduate and graduate students in considering data at multiple points on a timeline and using the data to populate an initial and second pass business modeling activity.Within this timeline, there are points to reflect on the process and embrace the learning. Entrepreneurship is fun and engaging, and it is hoped that this Data Challenge takes the student on a similar trajectory of learning.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-0719-7445-9

9781071974452

OCLC:

1465660337