Corporate Social Responsibility in the Skies: : Flying With Incomplete Data on a Journey to Create Accessible and Inclusive Air Travel / Anica Zeyen, Oana Branzei.

Format:

Book

Author/Creator:

Zeyen, Anica, author.

Branzei, Oana, author.{del}.

Language:

English

Subjects (All):

Social responsibility of business.

Qualitative research.

Physical Description:

1 online resource

Other Title:

Corporate Social Responsibility in the Skies

Place of Publication:

Los Angeles, CA : SAGE Publications, Inc., 2024.

Summary:

This Data Challenge follows Onyx (pronouns: they/them; pronounced: "On-ex"), who founded the fictional company Inclusion4All. To foster expansion of their global startup, they undertake some quantitative and qualitative data analysis. Inspired by challenging stories they read and watched online, Onyx wishes to move into the travel industry and specifically air travel. To this end, Onyx first aims to understand which topic to tackle and then engages in some market estimations dealing with very incomplete and limited data. Students will follow Onyx in their search for the main challenges within the air travel industry and then engage in developing a market size analysis. Students finish by preparing a pitch for potential airline clients of Inclusion4All that leverages these data-driven insights.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-0719-6974-9

9781071969748

OCLC:

1465660429