Pricing Breakeven Analysis : Determining Pricing Strategies for a Wearable Fitness Device / Lawrimore Belanger.

Format:

Book

Author/Creator:

Belanger, Lawrimore, author.

Language:

English

Subjects (All):

Pricing.

Pricing--Decision making.

Physical Description:

1 online resource

Other Title:

Pricing Breakeven Analysis

Place of Publication:

[Place of publication not identified] : SAGE Publications, Inc, 2024.

Summary:

Through this data challenge, undergraduate marketing students can join the marketing team at TechFit and explore pricing analysis. The team's conversational approach, analysis, and discussions provide the framework for a price analysis for a smart wearable fitness tracker, the ActiveTrack Pro. The assignment begins with an introduction to the company and the target market, highlighting the characteristics and preferences of the Generation Z (Gen Z) and Millennial consumer segments. The team is tasked with analyzing various challenges, including a possible global chip shortage, increased fixed costs to enhance sustainability, new competition, and the need to achieve specific sales objectives. Students are required to use Excel or another spreadsheet application for contribution margin analysis and breakeven analysis to derive meaningful insights.Through this assignment, students will gain practical experience in analyzing financial data, understanding pricing strategies, and making informed marketing decisions. They will develop a deeper understanding of the relationships between costs, pricing, and breakeven. The assignment promotes collaborative teamwork, analytical thinking, and effective communication skills.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-0719-5912-3

9781071959121

OCLC:

1463996738