Customer Lifetime Value: : Calculating the Value of a Donor for a Nonprofit Art Museum / Suzanne Altobello, Caroline Glackin.

Format:

Book

Author/Creator:

Altobello, Suzanne, author.

Glackin, Caroline, author.

Language:

English

Subjects (All):

Customer relations.

Physical Description:

1 online resource

Other Title:

Customer Lifetime Value

Place of Publication:

[Place of publication not identified] : SAGE Publications, Inc., 2024.

Summary:

This data challenge explores the assessment of customer lifetime value (CLV) for a nonprofit organization. Students will use donor details, such as the number of years of donation and the amount donated per year, while also considering the organization's costs, such as donor acquisition costs and donor maintenance expenses. Using these numeric examples, students are asked to create a customer lifetime value of distinct types of donors. Given this information, students must also create and present a donor acquisition (marketing) strategy for the nonprofit based on the type(s) of donors that are most lucrative for the organization. Several additional concepts, such as the time-value of money and organizational expenses and capabilities, can be used to defend or explain strategic choices of donor value.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-0719-7166-2

9781071971666

OCLC:

1463994897