Secrets of the New Online Entrepreneurs : How Australia's Top Disruptors Scale up, Sell Fast and Stand Out - and How You Can Too.

Format:

Book

Author/Creator:

Schwerdt, Bernadette.

Language:

English

Subjects (All):

Internet marketing.

Success in business.

Physical Description:

1 online resource (281 pages)

Edition:

1st ed.

Place of Publication:

Newark : John Wiley & Sons, Incorporated, 2026.

Summary:

The definitive guide for creating, building and scaling an online business in today's fast-moving digital economy Packed with candid stories and hard-won lessons from more than 30 of Australia's leading online founders, this book reveals what actually works when it comes to online business.

Contents:

Cover

Title Page

Copyright Page

Contents

About the author

Introduction

Why these entrepreneurs?

Why Australian entrepreneurs?

Why now?

How to use this book

Entrepreneurs and experts featured in the book

Part 1 Momentum

Chapter 1 Know yourself

Going big has an upside - and a downside

Be careful what you wish for

The price of admission

The hidden costs of high-level leadership

The aftermath of admission

High flyers

The pros of going big

The pros and cons of a lifestyle business

Small can still be stressful

Go super small

Chapter 2 Getting started

Small team, world-class impact

From home remedy to global category

Chapter 3 Start small, think big

A man, a can and a tan

This juice was worth the squeeze

Chapter 4 Start with heart

One child at a time

Food for thought

Chapter 5 Start with why

A lost lifestyle

Find your higher purpose

Chapter 6 Know your business

Understand the rules

Keep asking until you get answers

A very long apprenticeship

Know the jargon

Chapter 7 Know your numbers

Find white space

Data equals trust

Track what works

Keep your hose clean

Check your phone

Part 2 Multipliers

Chapter 8 How to be a successful founder

The top 30 multipliers that matter

Creativity is not a trait - it's a process

Where do innovative founders find their best ideas?

Make more dots

Put yourself in the right room

The storage room

The conference room

The wellness room

The community room

Chapter 9 How to get luckier

There's luck, and there's Mazal

M (Makom): Location

Z (Zman): Timing

L (Limood): Learning

Catch a big break

Do the work

Get on the road

Chapter 10 How to find your passion

Play to your strengths

Where passion meets profit.

Building the business model for Retail Zoo

What if the passions you have don't pay?

What if you can't pursue your passion?

Want to go big? Here's how

You do you

Chapter 11 How to find the right business partner

Choose carefully

The power of two

Brothers in arms

Stay in your lane

Hardened by battle

The hacker-hustler-expert trio

The power of three

Chapter 12 How to make a partnership work

A recipe for resentment

Do you need a partner at all?

Chapter 13 How to build a lifestyle business

The truth behind the 1000 True Fans concept

Does 1000 True Fans stack up for every business?

Chapter 14 How to predict what people will want next

The Pendulum Principle

From noise to silence

How disruptors create new markets

What you start with may not be what you end with

Why big is not always better

Five-star experiences on a one-star budget

You don't need to be a billion-dollar brand to offer a five-star service

How to find your niche

Bondi Sands' UCS

How to use functional mapping to deliver a five-star experience

The upside of automation: The new competitive frontier

Part 3 Marketing

Chapter 15 How to be a successful social media content creator

The real powerbrokers of the creator economy

Kylie Jenner and that 300 000 post

Timing matters

Look bigger than you are

The road to Hollywood

A week in the life of an influencer

Myth #1: They don't work hard

Myth #2: They're airheads

Myth #3: They show a fake life

Myth #4: They're one-hit wonders

Chapter 16 How to be authentic

A masterclass in authenticity

The pros and cons of reading the comments

The Streisand Effect

Focus on what matters

How to turn trolls into traction

Chapter 17 How to build your personal brand

The power of storytelling.

Could you pass the four-word test?

The one-liner pitch template

Chapter 18 How to choose the right influencer for your business

The hierarchy of influencers

Understanding influencer marketing

How much does an Australian influencer cost?

Metrics that matter

The creative brief

Step 1: Define your goals

Step 2: Choose your target audience

Step 3: Choose your platform

Step 4: Select influencers

Step 5: Negotiate terms

Step 6: Develop a strategy

Step 7: Execute campaign

Step 8: Analyse and optimise

Best strategy for a small brand

Chapter 19 How to grow an audience with Instagram

Growing an audience that buys, shares and stays

Step 1: Start a new account

Step 2: Start with 'why'

Step 3: Know your avatar

Step 4: Be authentic

Step 5: Build a distinctive brand

Step 6: Post consistently

Chapter 20 How to use Instagram to generate new leads

Using Instagram to sell, not just be seen

Make email the mothership

Diversify your sources of income

Chapter 21 How to leverage YouTube and those first five seconds

The truth about YouTube

Create unexpectedness

YouTube is watching you too

Part 4 Management

Chapter 22 How to build a culture that makes people want to stay

Define what you are and what you are not

How happy is your team?

Team culture pulse check

What a cultural manifesto looks like

Creating a culture plan

The 'People' pillar in action

How to stamp out toxic behaviour

The strategic power of perks

Chapter 23 How to create a successful culture

Choose your words carefully

Change the language, change the culture

Meetings that build culture and clarity

Curate a team of intrapreneurs

Chapter 24 How to prepare for a crisis

Don't let them in

Plan for the downturn before it arrives

Build goodwill before you need it.

Create moats

Chapter 25 How to get the most from your team

How to find and keep the right people

Who should you hire first?

Choose all-rounders

Choose people who share your values

Where do you go to find good people?

Hire for potential, not just position

How much is a 50 000 staff member really costing you?

Try harder to keep good people

Keep staff loyal

Use AI to help you hire

Chapter 26 How to conduct the hiring interviews

Part 5 Money

Chapter 27 How to sell a business

What investors look for

How to impress an investor

What your pitch deck needs to include

1 Who are you?

2 What do you want from us?

3 Have you done an apprenticeship?

4 Does the business have a 'drum beat'?

5 What's the worst-case scenario?

6 Can you take on feedback?

7 What's the return?

Have a plan

Chapter 28 How to pitch to an investor

What this billion-dollar founder looks for when he invests

How this app found funding

What Gabby Leibovich invests in

Media-for-equity partnerships: An innovative form of funding

Chapter 29 How to protect what you've worked for

Get the constitution right

Get your numbers right

Be 'greedy long'

Measure the inputs, not the output

Chapter 30 How to secure your intellectual property

What's in a name?

Should you put your own name on your brand?

How Bondi Sands got its name

The name game

Protect what's yours

Chapter 31 How to prepare your business for sale

Know your metrics

Understand the multiples

10 growth metrics that determine your sale price

1 Net profit

2 Asset turnover

3 Strike rate

4 Annual contract value (ACV)

5 Monthly recurring revenue (MRR)

6 Average revenue per customer (ARPC)

7 Customer churn

8 Customer retention rate

9 Customer lifetime value (CLV).

10 Customer acquisition cost (CAC)

What's next?

Acknowledgements

EULA.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781394377138

OCLC:

1592767198