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Canvas to couture : the Trader Joe's bag phenomenon / Kelsey Lawrence.
- Format:
- Book
- Author/Creator:
- Lawrence, Kelsey, author.
- Series:
- SAGE business cases
- Language:
- English
- Subjects (All):
- Trader Joe's (Firm).
- Consumer behavior--United States.
- Consumer behavior.
- Tote bags--Social aspects--United States.
- Tote bags.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications : SAGE Business Cases Originals, 2026.
- Summary:
- U.S. based grocery chain, Trader Joe's, unintentionally created one of the world's most unlikely luxury goods: a reusable canvas tote bag. The tote is sold for $5 in states but has been reselling for tens of thousands abroad. This case will ask students to consider the factors that have resulted in the tote bag becoming a status symbol and gaining international fame in cities as far-flung as London and Seoul.
- Notes:
- Description based on XML content.
- ISBN:
- 9798348863500
- OCLC:
- 1579808019
- Publisher Number:
- T302715
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